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Marie-Dominique Jacquet has worke for the L’Oréal Group for 17 years. After several years spent in the marketing department, she has been Director of the employer brand / External HR communication for 2 years. It details the positioning and actions implemente at the level of the employer brand on social […]

We are currently present, at the employment level, at the different stages of a person’s professional life. We have proposals for contracts for weekends or holidays to help students finance their studies. Then, we offer internships and apprenticeships to accompany these studies. Then the first job, second job, third job… A person who […]

As part of our series of articles on employer branding and corporate HR online presences, today we are pleased to interview Sébastien Tourné, Employer Branding Manager at Disneyland Paris. He explains to us the approach of his company on social media, the complementarity found with other public speaking, their positioning […]

Since the invention of the World Wide Web in 1990 the web has continued to evolve. The first “website” was put online by CERN on April 30, 1993… Technological upheavals have since then continued to punctuate its development. Emails, different generations of CSS, Ajax, and of course HTML5 have given […]

Behind Newsfeeder hides The One Club, a “non-profit organization” dedicated to creative marketing and design, as well as several handpicked collaborators. Judge for yourself: Daniel Boer of BBDO NY, Jonah Perreti CEO of BuzzFeed, Ted Royer DC at Droga 5…. Professionals who know what they are talking about! To come […]

Axa has just publishe a guide to digital common sense. We had thus  which had been produce and release internally before being made available for everyone to download for free. The company note, through a survey carrid out with the FIFG, that digital risks were a concern for many French […]

A few days ago, we publishe an ebook entitle  second edition” . Entirely devote to the theme of the employer brand, it gives the floor to experts but also to companies. How do they use social media and the web in general to build and develop their employer brand? How […]

A Silicon Valley consulting agency, has just released a study taking stock of online advertising and advertisers’ investments in terms of space purchases. Thus, depending on the formats (display, mobile, social, video), CPMs have very different evolutions. This value, representing the cost per 1000 impressions, differs considerably between channels. Concerning […]

This is the ultimate reward. Oreo wins the award for best advertisement of the year, thanks to the . For its 100th anniversary, the brand poste 100 posts in 100 days. The first image, publishe on June 25 on the occasion of Gay Pride, generate a very strong commitment: nearly […]

Apparently there is a secret formula so that the best candidates apply for your job offers… To attract the most qualifie the usual recipe for a good recruitment campaign consists of advertisements on job boards with relays on social networks. But you can add an ingredient that will turn this […]

In the past, Google indexed tweets and offered them in its search results. But that was before… For lack of an agreement between the 2 web giants, Google stopped indexing tweets, much to the chagrin of users. Interestingly, Yahoo! announced yesterday that it would be offering a dedicated Twitter search feed in a […]

Tennis fans will be delighted: only a few days left before . The Parisian Grand Slam tournament on clay. To celebrate the 40th anniversary of the partnership between the bank BNP Paribas and the event, the agency has imagined an innovative device, Tweet and Shoot, allowing fans to train Jo-Wilfried Tsonga […]

Incredible but true ! Kansas City high school students have completed a school project, MindDrive, which is out of the ordinary. They patched up an old car a 1967 Volkswagen)and turned it into an electric vehicle. A complete job, mixing different types of tasks, from electronics to painting, including mechanics and welding. But […]

While waiting to find out where Mission 404 will stop in terms of views (the first million exceeded in 4 days, that leaves some room), we asked a few questions to Aline Bonnet, Media Strategy Manager at Orangina-Schweppes whom we had already had the opportunity to interview as part of […]

The famous Coca-Cola drink has just launched a particularly well-regarded and original digital operation. You have surely seen the personalized cans in the colors of the 150 most popular first names in France. The operation continues and goes further by posting the most creative tweets about the brand on billboards […]

On a daily basis, we carry out many tasks on the Internet. While most of them are singular, some recurring tasks depend on simple and repetitive parameters. We are therefore going to introduce you to IFTTT, Zapier and Wappwolf, three web services allowing you to automate your actions on the Internet. In many […]

It’s no secret that being on the first page of results on Google is better for generating more traffic. This is the whole purpose of SEO: to “rank” well in order to generate more clicks and therefore more traffic. The whole thing is then to generate qualified traffic to meet […]

Surfing the Internet is an important activity for the French. Internet users spend an average of three hours a day on it, according to the FIFG. And regularly, they are confronte with advertising. It comes in many forms: display advertising, sponsore links, sponsore articles, pop-up, pre-roll advertising on videos… Online […]

As in the case of BNP, at Orange there is a global vision of the image of the company, recruitment and the employer brand. And this requires a presence on Pinterest which still has 3800 subscribers. Not bad for a network still in its infancy in France, and of which […]

The automotive supplier Michelin is also present on Facebook via a Careers page. It makes it possible to present the news of the group, but also the internal life, with for example, the presentation of new employees. Recruitment and employment information is obviously poste on the page but keeps it […]

The Internet and real life are increasingly linked, whether through our mobile use or via connected objects. We are so immersed in new technologies that the subject has become a permanent source of parodies and sketches likei n real life for example). But there is one thing that had not yet […]

Advertising agency came up with an innovative recruitment process to select 5 interns. To be sure to find advertising enthusiasts, the agency use EEG technology (thanks to an electro-encephalographic helmet) to measure the emotions of more than 500 candidates when they are shown cult advertisements. This device, baptize “AdLove project”, […]

CRM is mainly managed internally at FNAC for obvious process reasons, customer relationship management takes a lot of time in this sector. The CM keeps an eye on the whole of Social and alerts if necessary but does not necessarily have the expertise to deal with the various problems. The […]

First, there is the design phase. We had several such ideas, all based on fan-centering, storytelling, and partying. We worked with a copywriter (Clarisse Mt, she will recognize herself) to refine these concepts and present them to Fnac. Once the concept is validated, we give a creative intention then we […]

Many internet services are free: Facebook, Twitter, YouTube, Google… but in return, the sites are remunerate through advertising. On the Internet it is everywhere and in several formats: banners, Adsense inserts, pop-ups, mailings, and innovative formats such as native advertising. Advertising so ubiquitous that you can sometimes feel like you’re […]

Facebook has change the game of by authorizing contests via Timeline, when it was previously necessary to go through an application. And some pages have already taken the plunge by organizing these contests with completely new mechanics. We interviewe Maeva Lejuez from the KRDS agency to give us feedback on […]

This time it’s the right one. After imposing secure browsing on the latest versions of its Google Chrome browser, the Mountain View search engine has just switched all of its requests to HTTPS. A priori, all versions are concerned: Google, Google.fr. The user will see nothing but fire: only the […]