You have surely heard a lot about this term. And it is that. at present. if an online store is not up to the demands of the current public. visits will decline and sales will not materialize. To find out how to improve the user experience offered by your online […]
One of the objectives of any brand. especially ecommerce. is to retain its customers. maintain a good relationship with them and turn them into loyal followers of the company. If you need to work on this aspect of your business. we recommend you follow the following tips that the digital […]
Digital advertising agencies or even 360º agencies. The options are many. but the best alternative for you will be that agency whose specialty aligns with the goals that you set for yourself as a company. The portfolio of the digital marketing agency “Tell me who you hang out with and […]
To those who already know your brand and have already bought from you. Facebook advertising campaigns are ideal for selling directly to people who do not yet know your company. without the need to convert them into a lead. or take them through a retargeting process that first converts them […]
ALT attributes. on the other hand. need to simply describe the image in question. Although this SEO element is not public. it is useful for search engines to understand the photograph. Finally. keep in mind that the weight of the images also affects the SEO value of your articles. because […]
Able to understand the needs of your business. align with your objectives. generate strategies based on them and constantly analyze the state of your company and its actions. During the development of an ecommerce store. it is very important to focus on its contents. It is in this aspect of […]
They leave aside other areas that may not seem crucial to them. but if they are left aside. they can affect the smooth development of the company. One of those areas is marketing. By working with a digital marketing agency. you will be able to spend more time on it […]
Your products and services. and pay close attention to the ecommerce fan page. Also. many take advantage of using the rating and reviews section within the ecommerce and even within the comments section of the corporate blog. Therefore. frequently review these options or implement them if you do not have […]
Company to reach the people who are interested in its brand and its products. For this reason. all the general characteristics that a prospect should have are analyzed from the beginning of the campaigns. Fortunately. tools like Google Analytics make targeting a lot easier. especially when integrated with Google Ads. […]
Marie-Dominique Jacquet has worke for the L’Oréal Group for 17 years. After several years spent in the marketing department, she has been Director of the employer brand / External HR communication for 2 years. It details the positioning and actions implemente at the level of the employer brand on social […]
We are currently present, at the employment level, at the different stages of a person’s professional life. We have proposals for contracts for weekends or holidays to help students finance their studies. Then, we offer internships and apprenticeships to accompany these studies. Then the first job, second job, third job… A person who […]
As part of our series of articles on employer branding and corporate HR online presences, today we are pleased to interview Sébastien Tourné, Employer Branding Manager at Disneyland Paris. He explains to us the approach of his company on social media, the complementarity found with other public speaking, their positioning […]
Since the invention of the World Wide Web in 1990 the web has continued to evolve. The first “website” was put online by CERN on April 30, 1993… Technological upheavals have since then continued to punctuate its development. Emails, different generations of CSS, Ajax, and of course HTML5 have given […]
Behind Newsfeeder hides The One Club, a “non-profit organization” dedicated to creative marketing and design, as well as several handpicked collaborators. Judge for yourself: Daniel Boer of BBDO NY, Jonah Perreti CEO of BuzzFeed, Ted Royer DC at Droga 5…. Professionals who know what they are talking about! To come […]
Axa has just publishe a guide to digital common sense. We had thus which had been produce and release internally before being made available for everyone to download for free. The company note, through a survey carrid out with the FIFG, that digital risks were a concern for many French […]
A few days ago, we publishe an ebook entitle second edition” . Entirely devote to the theme of the employer brand, it gives the floor to experts but also to companies. How do they use social media and the web in general to build and develop their employer brand? How […]
And for this second edition, the main surprise is the takeover of the banks which monopolize the first 3 places of the general classification. BNP Paribas is thus in first position in the general ranking, ahead of Crédit Agricole and Société Générale (which was first in . In detail, there is […]
A Silicon Valley consulting agency, has just released a study taking stock of online advertising and advertisers’ investments in terms of space purchases. Thus, depending on the formats (display, mobile, social, video), CPMs have very different evolutions. This value, representing the cost per 1000 impressions, differs considerably between channels. Concerning […]
This is the ultimate reward. Oreo wins the award for best advertisement of the year, thanks to the . For its 100th anniversary, the brand poste 100 posts in 100 days. The first image, publishe on June 25 on the occasion of Gay Pride, generate a very strong commitment: nearly […]
Apparently there is a secret formula so that the best candidates apply for your job offers… To attract the most qualifie the usual recipe for a good recruitment campaign consists of advertisements on job boards with relays on social networks. But you can add an ingredient that will turn this […]
In the past, Google indexed tweets and offered them in its search results. But that was before… For lack of an agreement between the 2 web giants, Google stopped indexing tweets, much to the chagrin of users. Interestingly, Yahoo! announced yesterday that it would be offering a dedicated Twitter search feed in a […]
Tennis fans will be delighted: only a few days left before . The Parisian Grand Slam tournament on clay. To celebrate the 40th anniversary of the partnership between the bank BNP Paribas and the event, the agency has imagined an innovative device, Tweet and Shoot, allowing fans to train Jo-Wilfried Tsonga […]
Incredible but true ! Kansas City high school students have completed a school project, MindDrive, which is out of the ordinary. They patched up an old car a 1967 Volkswagen)and turned it into an electric vehicle. A complete job, mixing different types of tasks, from electronics to painting, including mechanics and welding. But […]
While waiting to find out where Mission 404 will stop in terms of views (the first million exceeded in 4 days, that leaves some room), we asked a few questions to Aline Bonnet, Media Strategy Manager at Orangina-Schweppes whom we had already had the opportunity to interview as part of […]
The famous Coca-Cola drink has just launched a particularly well-regarded and original digital operation. You have surely seen the personalized cans in the colors of the 150 most popular first names in France. The operation continues and goes further by posting the most creative tweets about the brand on billboards […]
On a daily basis, we carry out many tasks on the Internet. While most of them are singular, some recurring tasks depend on simple and repetitive parameters. We are therefore going to introduce you to IFTTT, Zapier and Wappwolf, three web services allowing you to automate your actions on the Internet. In many […]
It’s no secret that being on the first page of results on Google is better for generating more traffic. This is the whole purpose of SEO: to “rank” well in order to generate more clicks and therefore more traffic. The whole thing is then to generate qualified traffic to meet […]