Amazon Vine – Reviews as a marketing tool

It’s been a long time since reviews became. Famous in the vast world of the internet . This great instant feedback tool. Came with no less controversy .They all use reviews to a greater or lesser extent. Either to guide future buyers in. That compulsive purchase that calls. Them so much or to publicize. The impartial point of view of certain items. And does amazon have any marketing tools for it. The answer is amazon vine . Index of contents on amazon . Reviews are paramount for conversion and.Consequently product ranking. Amazon knows this and uses it in its favor. If you have positive comments and your product. Is well valued it will position it better.And show it more to potential customers. These help to make a purchase since. Products without ratings or with a very small. Number of them are more difficult to sell. As is not having the coveted prime . All this amalgamation of data and possibilities. Are part of amazon’s intricate algorithm.

They are those amazon customers with

That rewards things such as. The cheapest price of the product. And thus winning the buy box. But this would be for another topic, or as the best valued product. And it is that the opinions and comments of the clients is one of the main values ​​that buyers give when buying products on amazon . The list is completed by topics such as: the variety of products offered within the platform free shipping the speed  Romania Phone Number  of shipments (often within 24 hours or on the same day in many cities around the world) how easy and intuitive the platform is the return policy you offer (a to z guarantee) amazon has not been oblivious to this trend of reviews and seeing that they could greatly help newcomers to their platform, they offer a powerful tool to their sellers called amazon vine . How amazon vine works amazon vine is a dual program that invites top amazon reviewers to try new products for free and brands to boost their sales with these reviews by submitting products to a group.

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the program before launching a new product

It works like the micro-influencers to whom we send our products for free so that they can promote them on their social networks. Amazon vine program for a new brand, getting started on amazon is a slow and very cold start. Despite achieving sales thanks to a good branding job, promoting the brand with campaigns and carrying out actions that help the amazon algorithm to position itself, such as a+ content or the store, the sellers lacked the edge and the peace of mind that provide a good review (and the coveted stars on the product profile). Who can participate in amazon vine? To participate in vine , you must be in possession of a series of requirements that, if you are the owner of the brand, are easy to meet. On the one hand, you must have less than 30 comments on the product detail page, have an offer in fba format and the product is active and available. And here comes the disadvantage on the part of the client, and that is that this service not only costs the gift of the product to those who will carry out the review.

 

 

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